khanh le
 0—2026

ASTERIA
Case Study


Asteria is set to be an independent platform that emphasizes the true values of Samsung TV. It seeks to inspire, guide, and motivate people, with the goal of providing useful lifestyle services that brighten users’ space. Due to Samsung TV’s platform is named Eden, we came up with the name Asteria, the Goddess of shooting stars, a brief and communicative solution to gain positive audience recognition.


SAMSUNG 
2021—2022 
SG/VN
User Flows
Wireframe